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Evaluate the adverts

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(M3) Codes & Conventions and research: M3: Explain how the created media components comply with the codes and conventions of the media sectors We met the codes an conventions in our planning stages and to realise these ideas we made sure that all of the advertisements met these codes and conventions. An example of this is the use of colour such as the red colour throughout our advertising campaign. This meets the codes and conventions because the advertising campaigns that I researched used a strong, bold colour throughout, such as Coke and Fanta.  Also the colour red emphasises that the product is a strawberry flavoured drink, to help further convey this idea we also used strawberry laces in the background of the billboard advert. To make sure the audience knows the flavour of the drink was a requirement of the brief.  The planning stage helped us to make sure that all the adverts in our advertising campaign were all intertwined and followed the same red, strawberry theme...
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Create the adverts

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 Advert  M3    Learning Outcome 3 (U20):  B e able to produce the planned media components. P4 (U20):  Create production materials to be used in the original media product. For the Phizzwizard campaign, we created many different mediums to advertise our product such as a billboard, Magazine and a video advert these are the three primary ways we are going to advertise our product this will be successful as it will be viewed by a large audience on many different platforms.   Billboard:   Audience feedback: The audience have given good feedback. they have stated that the colour scheme it consistent and visible. They have said that the fantasy genre helps to make the advert stand out more however it can take away a bit from the strawberry theme as it is somewhat hidden. an issue that was raised is that the, colour contrast is put together so you cant see laces. Another issue was that we make logo bigger and the can larger. wand is a bit insigni...
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Planning the adverts

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Learning Outcome 2 (U20) : Be able to plan a cross media advertising campaign to a client brief.  All photos in this post are sourced from Google images.  P2 (U20):  Create a plan for a cross media advertising campaign in response to a client brief. Plan Plan for billboard advert: For our billboard advert, we had the idea that we are going to make it stand out a lot. Phizzwizzard tastes like strawberry laces and the liquid is a red colour. Because of this the colour scheme for a billboard is going to be of course red mixed with white. This is good as, it fits the connotations of the drink, as also it's  bright colour scheme so it stands out and will catch people passing by eyes.  On the billboard, there will be a picture of the drink can, quite big, with a wizard hat on it, accompanied by a floating magic wand shooting out a strawberry lace. The brand name will be underneath with a slogan. This will take up the whole billboard to utilise space. Having all o...
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