Planning the adverts
Learning Outcome 2 (U20) : Be able to plan a cross media advertising campaign to a client brief. All photos in this post are sourced from Google images. P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief. Plan Plan for billboard advert: For our billboard advert, we had the idea that we are going to make it stand out a lot. Phizzwizzard tastes like strawberry laces and the liquid is a red colour. Because of this the colour scheme for a billboard is going to be of course red mixed with white. This is good as, it fits the connotations of the drink, as also it's bright colour scheme so it stands out and will catch people passing by eyes. On the billboard, there will be a picture of the drink can, quite big, with a wizard hat on it, accompanied by a floating magic wand shooting out a strawberry lace. The brand name will be underneath with a slogan. This will take up the whole billboard to utilise space. Having all o...