Create the adverts

 Advert

 M3 

 Learning Outcome 3 (U20): Be able to produce the planned media components.

P4 (U20): Create production materials to be used in the original media product.

For the Phizzwizard campaign, we created many different mediums to advertise our product such as a billboard, Magazine and a video advert these are the three primary ways we are going to advertise our product this will be successful as it will be viewed by a large audience on many different platforms.  

Billboard: 

Audience feedback:

The audience have given good feedback. they have stated that the colour scheme it consistent and visible. They have said that the fantasy genre helps to make the advert stand out more however it can take away a bit from the strawberry theme as it is somewhat hidden. an issue that was raised is that the, colour contrast is put together so you cant see laces. Another issue was that we make logo bigger and the can larger. wand is a bit insignificant and small.

Magazine:

Audience feedback:

The audience have given a lot of useful feedback, a common theme was the colour catching their eyes especially when inside of a magazine. The use of the wizard and fantasy themes helps to further advertise the product as retro and fun. The retro theme is further created by the use of the neon effect on the slogan. A lot of people stated that the slogan was what caught their eyes as it adds to the ad. 

Video:

Audience feedback:

The audiance have stated that they thoroughly enjoyed the advert, they said it was entertaining with a good use of humour. they stated that the brand was easily identifiable they said it targeted all of the intended audiences such as the retro vibe and 80s music for the 30 year olds providing nostalgia. As well as the 13-18 year olds who saw it as fun. A negative was to give more info about the drink in stead of just showing it a few times   

M3: create production material that follows the codes and conventions of the chosen genre for the media product

We met the codes and conventions in many different ways one way being the consistency of colours and use of logos with the same slogan throughout the entire advertising campaign for the billboard, print and video Ads. This is achieved throughout the whole advertising campaigns as all of the different platforms have a connection that makes them all instantly recognisable. One such example is in the print ad and billboard have the similar aesthetic qualities such as the red backgrounds with the wand and can of the drink in the foreground showing the audience they are the same advertising campaign.

 Another convention used was the font. The squiggly font which was used on the can, can be seen on the print ad, billboard ad and video as. This fits into the codes and conventions as the brand is easily recognisable through the different platforms creating one large brand image.

Targeting the target audiences is imperative when creating our advertising campaign. We used the theme of fantasy fits as it is aimed at the target audience of 13-18 and this was the way we could reach out to this demographic as is would attract their interest and allow us to be recognisable. There is also the secondary audience of people in their 30s the way we targeted them was through the use of retro elements That they can associate with showing that the drink is for them as well we further reinforced this through aesthetic choices such as the slogan being neon this is seen in the print and billboard as however to achieve this in the video ad we used 80s music as well as the neon which is very often associated with the 80s and retro. 

We also used social media links throughout the campaign this was important as it allowed us to link to our target audience but also to promote the product through various platforms to multiple different audiences. Platforms such as Snapchat ad Instagram are used to get to the younger audiences whereas we will use platforms such as Facebook and Twitter for the other audience. A voiceover was used in our video advert to reiterate our slogan and improve our brand awareness. The use of then can itself as the product is another key convention and we used that throughout the campaign - as a static image to promote the product as well as physical in the advert to show our audience that it's an edible product. 

We also used the locations to meet the conventions set we used a school setting for our video ad as both of our audiences can relate with this especially the 13-18 audience as school is somewhere they can relate with as they spend a lot of time there and can relate with the way we represent school in our AD. The secondary reto audience can also relate as we use a character in that age bracket who shows the idea of being bored at work and enjoying the drink which is something everyone can associate with.