Josh May Unit 20 and 24

Group task   Learning Outcome 2 (U24): Understand the behaviors, skills and attributes necessary within the advertising industry P3 (U24): Describe what key skills are required for differing media industry job roles. Producer Market researcher Talent Agent Copywriter Director Media Planner Graphic designer Web designer Photographer Art director Digital marketer Traffic manager Brand strategist Illustrationer Social media manager Producer Social media manager Digital marketer : Ethan  Graphic designer - Ethan  Market rearcher - Ben  Director - Ben 

Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P1: Describe the media products for an identified industry sector  P2: Explain the use of converging technologies with an identified sector  The term convergence is when a company uses a lot of different media technologies  that are at their disposal such as Digital cameras, laptops, mobile phones, social media as well as television and film ads this way they can not just advertise but interact with their followers. Convergence mean all these different technologies work together and allow the media production and distribution to be more efficient Technologies that can be used in this stage are Microsoft teams which allow for video conferencing to plan. This works with other technologies as it can be downloaded on multiple different devices such as laptops or Tvs and even mobile phones this convergence of technology means it is easily accessible to a majority of...

Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P1 (U20): describe an existing media advertising campaign  All photos from:  business insider  pinterest  Advertising campaign - Coca-cola (2016) taste the feeling coca cola youtube  images from Buisness insider  The aims of the advertising campaign The aim of this advertising campaign is to sell coca-cola and get the viewer to purchase coca-cola. The target audience is a wide range as the video is aimed at family and bringing people together so the advertising campaign is targeted at people in a family. That can be any age but is mainly targeted at the younger side as most of the people seen are under 50. Through this advertising campaign Coca-Cola aims to develop their brand identity and be more than a drink. One way th...