Job roles

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry

 P4 (U24): Explain the behaviours and attributes required for a specific job role

Photographer

Professional attributes for a photographer include:

Creativity: A photographer needs to be creative. This is because the photos they take must be creative and original. They need to be eye catching photos in order for the clients to become interested, because if they look boring, the client will just move on; they need to be innovative and original. 

Public image: A photographer needs to have a good public image and a good reputation. This is important as the photography industry is very difficult as everyone is trying to make a name for themselves, so a photographer needs to have a good public image, so people will choose to use them over others due to their positive reputation. 

Time Management: A photographer needs to have good time management. This is vital when being a photographer as they need to know when to balance out their time, and spread it out equally over different photos they need to do, but also when to spend a long time focusing on one specific photo. This is extremely important because, if they need to balance their time and they don't, yes one photo may be amazing, but then the rest will be bad and this will not satisfy the client; but also. if they need to spend lots of time on one specific photo and they don't and it's bad because they rushed it, this will also not satisfy the client. 

Focus: A photographer needs to be focused. This is a very important professional attribute for a photographer to have because, when they are taking their photos, they need to be extremely focused and have lots of patience. When being a photographer, taking photos can require a lot of time, as they need to be unique and perfect. This is why the photographer has to be very focused as they need to direct all their attention into the photo, to make sure it's perfect and meets to client's needs. 

Personal attributes for a photographer include:

Creative and imagination: A photographer needs to make sure that they can look at something whatever it may be and be able to find as many different ways as possible to interpret it and turn them into photos that other will love. Having a creative mind can allow for anything to be composed into a beautiful and amazing photo. 

An eye for detail: When looking at something whether it be an object or landscape a photographer will need to look at all of the elements e.g. lighting, composition and the subject. Through looking at all of these elements the photographer can make the photo truly how they intended. Although people are just looking and appreciating the photo the work that goes into it is tremendous and really is an art. 

Having people skills: When doing photography it can be important to work with people this may be people such as: a client, model or even another photographer. Networking is another part of people skills and can also make sure that they know people in the business and can make new potential clients etc. 

Technical skills: Photographers need to know what are happening and how to use the equipment that are in photography. From the camera to the tri-pod it's important to make sure that they can do the necessary job. The equipment can also be software such as Photoshop or Illustrator and there are many others as well that allow photographers to make a living.  

M2 (U24): Explain how personal behaviours and attributes affect career development opportunities within the media industry.

From guardian website:

Senior Media Sales Executive - Healthcare

£28,000 - £32,000 + Uncapped Commission

(Remote working until August and then office-based)

Market-leading media business is seeking a talented senior media sales professional to join their healthcare division.

This cross-platform sales role sits within the healthcare team, you will be tasked with selling display advertising, digital solutions, licensing and sponsorship offerings.

Reporting to the commercial director you will be responsible for sourcing and converting new business prospects and building long-term relationships with clients.

When safe to do so this role will involve face to face meetings with clients and travel to events.

Crucially, we require a high commercial, intelligent salesperson with an excellent track record of consultative sales.

Professional attributes 

-  Highly educated 

- experience in the industry 

- leadership abilities 

- computer literate 

- good at business and increasing revenue 

- strong business abilities 

Personal attributes 

- Friendly 

- trust worthy 

- organised

- good problem solving skills 

- common sense 

By having these qualities in this job you will be successful as you will be able to carry out this job to a professional standard and to a high quality as they can successfully lead a team and market the designs to all different medical companies. this can improve your career development as if you are successful in this position you could gain the chance to move up and sell something to a larger audience or gain a higher position at the company. If this job is completed successfully it can be added as experience to your resume meaning it will be more appealing if you apply for another job in this sect. Also by having the skills needed for this job such as computer literacy  and team working/leading skills are transferable skills to plenty of other jobs in the media sect and many others. In order to be the seniour media sales executive you must aproach the job with a positive attitude as you will be the head of a team so it is important to be professional at all times while showing hard work and determination as it is a vital role especially to allow yourself develop you career and present yourself with more opportunities 

The attributes needed for this job such as being friendly and good business skills can be applied to do this job too a good standard one example is selling display advertising by having the good business skills this will help to reach a good agreement for your side and to be friendly and have good people skills will allow for a positive outcome when having meetings and trying to sell your product whether that be digital solutions or even licensing and sponsorship offers. Clients will be more likely to want to do business if they have good interactions with you and find you friendly and trustworthy. This can also work with good computer literacy as the media sector is a lot of work online allowing you to complete with  a good understanding of what you are doing as well as the ability to communicate successfully over the interned whether that be dropbox or emails and even Microsoft teams. 

D2: explain the importance of etiquette when working on a media production

Etiquette is extremely important when working in the advertising industry and is key when working in a team with other people. Etiquette is how you treat and speak to other people such as respecting other peoples opinions even if you disagree. this also includes treating the people surrounding you the way they wish to be treated and understanding that people will not always agree with you and may be against your ideas so it is important to not take it personally. In order to keep the whole team running smoothly it is important to communicate with the whole team ensuring everyone is on track. 

 There will always be a hierarchy system in place to keep order and this means there will always be people above and below you so it is important that you interact with these people with respect in order to keep those above you happy and those below you productive and working to a good standard as they have a good team to work with and make sure everyone involved is productive.

For the job Senior media sales executive etiquette is needed as you will need to work in a team and in order to professionally communicate with the team. communication is important as when working in a team it is important to be vocal and understand that people can't read your mind and in order to be an efficient team. one of the main responsibilities you will have is to proof concepts, that means you must communicate with he team and let them know in a polite way the issues there may. by doing this everyone is able to complete their role successfully as there will be better team cohesion due to the mutual; respect everyone has for each other leading to a more productive and good atmosphere for work.     

It is also important to not take anything to heart as people may have a firm but fair stance where they will be tough on you as they expect a good quality of work from you therefore you must ensure that it is not personal and it is all focused not the task at hand while maintaining respect for each other. 

Respect is important as people will all have different levels of etiquette so it is important to make sure that you respect everyones choice. By doing all of this it will allow you to move up in and get promoted to a higher position where you lead a team which is all done by the way you were interacting with other people. 

The Advertising industry works very close with the consumer and must interact with clients in order to find out what will capture their attention as a consumer. In order to work successfully in this industry you must interact with the customer and in order to portray a positive image of yourself and treat them with respect and use the proper etiquette when talking to people and always remembering that the customer will be purchasing the product so their feedback is important that is why you must make sure that you are treating them with a manner that they are comfortable with.